From observation to actionA useful signal changes the next move.
We agree event definitions and attribution with your team, then compare variations against a baseline. These are examples of the questions that guide our work.
What the data suggestsThe next experimentThe decision metric
Attention is strong. Installs lag.
Test whether the video promise and install call to action tell the same story.
Cost per installPeople reach the offer, then leave.
Compare a clearer value explanation or a different offer sequence.
Install-to-purchase rateAn in-app offer gets few buyers.
Test a different trigger or timing before changing the price.
Revenue per offer viewAttribution gaps and small samples stay visible. We scale when the available evidence supports the economics.